Thoughts
I’ve been living in Taiwan for two years now (wow, seems just like yesterday when I first arrived), and yet there are so many things of culture and everyday living that still get my attention and spark my curiosity.
One of the many is the love that Taiwanese have for 7-11. This is not some light-top-of-my-head thought, nope, it is a result of observing said relation over these past two years. This past month, that relation has only been reaffirmed.
I had mentioned before the current promotion of 7-11 and what the “prizes” were. Well this week was the last week of said promotion, and the last week to exchange the obtained points.
As I waited patiently for my friend yesterday in front of the Starbucks located in front of my university, I saw it fill up faster than I have ever seen it fill during a semester weekday. The line reached the side walk and kept on for a bit more. It had so many people that the people attending the counters had to devise a manner to get them better organized. After a while or so, they announced that they were out of something which I failed to clearly understand, but that they would offer something else. This did not discourage a single person, and the line kept building up. If you observed closely you could see everyone in that line had a sticker booklet from the 7-11 promotion, some even had two or more.
But Starbucks wasn’t the only one having all the fun, Coldstone in downtown Hsinchu had also a line that kept on outside the establishment, and an employee taking orders outside to speed the process up. Mr. Donut wasn’t left behind either, with dozens of costumers trading in their sticker booklet for donuts.
I imagine the other places that offered some prize had a similar flow of costumers, but I haven’t yet observed those.
The point here is how wide spread and deeply rooted 7-11 has become in the Taiwanese culture in such a (short) period of only 30 years. It is part of so much everyday life in Taiwan. It is possible to find a 7-11 everywhere in Taiwan, from one in just about every street in Taipei, to small rural areas and all way down to the southern parts of the island. A 7-11 store here serves much more than just foodstuffs, it goes so much further to be a place where you can literally pay every single bill, from water to electricity to your university tuition fees. It serves as a mailbox and I have even seen a lady take a package to 7-11 to send it somewhere.
Imagine how entangled it has become, that a national music group even made a song about 7-11.
I think (and this of course is only an educated guess based on observation) that the 7-11 industry can only be comparable in size to that of the Tea Bar industry. This one really awes and amazes me, how popular and addicting it can become, I myself have become a fan of it.
To those of you who don’t know, the term Tea Bar is a bit misleading. They only serve specialty teas, anything from cold teas, flavored teas, milk teas to hot teas of a wide variety and some even coffee (though I think this one is more recent). What makes this more incredible (in some aspects) than 7-11 is how almost 20 tea bars can all have buisness and survive in the same street. Sure, they each have their own specialties and styles, and I think that’s what keeps them afloat. I find that their survival and success if far beyond simple, it is in fact a complex balancing act of prices, quality, size and variety, as well as tradition.
You can find everything from the low end in prices to the high end, but they don’t always reflect quality. Allow me to illustrate. One certain tea shop has and extremely good red tea (or black tea) and yet, for 700cc they’ll just charge you 15nt$ (which is less than $0.50), whereas, they’re are some teashops who’ll charge you more for such a tea and honestly it won’t be worth it.
One of the higher end tea shops, whose prices I find are some of the highest, among the ones I’ve gone to, is 50嵐 (or as I prefer to call it in english “50 mystic clouds of the mountain”) and yet, you’ll find it filled with clients on a weekday around the lunch hour, why? the quality is superb, and their teas are just wonderful. I personally love their ice cream tea.
Tea shops or bars, have become so indispensable, that you’ll find at least one in every university campus (ours has about four). Of course, 7-11 is not left behind, and every campus is also equipped with one.
Nevertheless, I’ve strayed from my point. The thing is, Taiwanese culture never ceases to amaze me, to surprise me, and I honestly think it never will.
Cheers, NM


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